ART DECO LECTURE - 26/10/2012

LECTURE NOTES

Art Nouveau preced the Art Deco movement 
Also known as 'The Jazz Age' 
Showed difference between moderne and modernistic
- Moderne - another word for art deco -figurative, more unique, could be patterned, heavier on eye.
Classical, would refer to a variety of cultures and look back into history for inspiration.
Items hand crafted, luxurious and exotic, not common popular with the wealthy.
Also copied to make more commercial, cheap and kitsch
- Modernistic - very plain and simple style, light, airy design
Anti historical, always looking forward in design, something new and unseen
Designed for a wide audience, standardised look, all identical
Abstract shapes
Associated with the wealthy – those who had a lifestyle of luxury hotels, cruises, the orient express, all with art deco interiors. Very opulent time
 
1925 Exposition Internationale, Paris, 1925Marked the start of the use of the term Art Deco.
Shaped by France’s after war ambitions, wanted to establish reputation of French taste and goodsParis became one of the most fashionable cities in the world, Eiffel tower a central landmark to the Art Deco movement
Critieria of the exhibition – had to have modern inspiration, but not totally abandon tradition, establish themes and repertoire of art decoHad an immediate worldwide effect- Art Deco uses abstract in the decoration not in the shape of the product. Sugawara Seizo introduced the art of lacquerwork to Paris, taught French designers. Added shine and colour, glamourous appearance
Chanel showed art deco style in her clothes Art Deco began being for the rich, with many style icon figures seen as art deco consumers such as Wallis Simpson and Daisy FellowsIt looked to the future but still referenced the past, mixture of traditional and modern